Skip to content

ADG Core

Our competitive advantage isn't how many applications we have. It's owning the platform beneath them.

Every Allora product is built on ADG Core. Rather than each one rebuilding authentication, payments, AI, notifications and analytics, all of them consume the same ten services — so an improvement to the foundation reaches every product at once.

The platform

Ten shared services

Each is run as a product in its own right, with an owner, a published service catalogue, versioned APIs and service-level objectives.

01

Identity

One digital identity across every Allora product.

  • Login
  • Single sign-on
  • Multi-factor authentication
  • OAuth
  • User profiles
  • Organizations
  • Roles and permissions
02

Artificial Intelligence

Shared AI services every product consumes rather than rebuilds.

  • Translation
  • Recommendations
  • Moderation
  • Search
  • Summarization
  • Chat
  • Voice
  • Vision
03

Payments

One financial engine serving many products.

  • Wallet
  • Subscriptions
  • Creator payouts
  • Marketplace payments
  • Business billing
  • Enterprise invoicing
  • Refunds
  • Revenue sharing
04

Analytics

Metrics collected consistently across the whole portfolio.

  • User behaviour
  • Product performance
  • Business intelligence
  • Financial dashboards
  • Engineering metrics
05

Notifications

One delivery service — no product implements notifications on its own.

  • Email
  • SMS
  • Push
  • In-app
  • Webhooks
06

Media

Upload, processing and global delivery of video and images.

  • Video upload
  • Image storage
  • Adaptive streaming
  • Transcoding
  • CDN delivery
  • Media optimization
07

Developer Platform

Shared engineering surface so every team builds to the same standards.

  • API gateway
  • SDKs
  • Developer portal
  • API documentation
  • Rate limiting
  • Secrets management
  • CI/CD templates
08

Security

Security as a platform capability, not a per-product feature.

  • Identity protection
  • Audit logging
  • Threat monitoring
  • Encryption
  • Key management
  • Vulnerability scanning
09

Data Platform

Products share data responsibly under a single governance model.

  • Data warehouse
  • Data lake
  • Event streaming
  • ETL pipelines
  • Master data management
10

Integration

Standardized connections between products and third-party services.

  • APIs
  • Event bus
  • Workflow automation
  • Integration connectors

Design principles

What every new product has to answer

If the answer is no to most of these, it does not belong in the ecosystem.

  • Can it use the existing identity platform?
  • Can it use the shared AI platform?
  • Can it use the shared payment system?
  • Can it use the shared analytics engine?
  • Can it reuse existing APIs rather than adding new ones?
  • Does it make another Allora product stronger?

In practice

What each product takes, and gives back

Nexosphere

Consumes

Identity · AI · Payments · Notifications · Analytics

Provides

Single sign-on · User profiles · Social graph

CastLooms

Consumes

Identity · Payments · Analytics · AI · Notifications · Media

Provides

Video pipeline · Live streaming · Creator monetization

DataAfrik

Consumes

Identity · Notifications · Developer APIs

Provides

AI · Analytics · Automation · Reporting